Million Dollar Idea

Posted by Swanie | 3.11.05 | | 3 comments »

In the past few months, there has been one hot innovative and creative marketing idea from a UK guy called Alex Tew. His idea is to sell the space on his homepage (total 1 million pixels) for a dollar a pixel, but minimum purchase must be $100, as you know anything less than that size is hardly noticeable. The money will fund his education.

It may sound funny and impossible. But he is one serious guy and he proved that it's not only possible but also successful by selling 50% of it in only two months. Wow!!! $500k in two months. Have a look at the screen shot of his homepage. You can visit The Million Dollar Homepage here.

He and his site has been very popular since then and he received media attention too, such as inviewed by BBC, etc. No doubt that there are a lot of copycats as well. About 500 sites so far. Some tweak the main idea a bit and sell like a brick or a cricket, etc. The original concept is Alex Tew's. There are a few sites that are honest and give credit to Alex. But many sites are just not cool at all. They copy the style, graphics, and pretend that it's their own idea. is one such example. She copied everything, and couldn't even create a banner relevant to the site name. Well we'll see how far she can go. Internet community does not accept such dishonest people.

Congradulations to Alex Tew and I am sure you'll be able to sell all the remaining pixels in no time. I would like to see more innovative ideas from you in the future. Here is the status of Alex's pixels and it's updated everytime pixels are sold.

Million Dollar Pixel Page progress report

I hope you like his idea as much as I do. Thank you for reading.

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  1. Michael Frans // December 20, 2005 6:39 am  

    My hat goes off to Alex Tew, he certainly found a unique idea to sell ad space. I actually took his idea one step further... selling ad space by the BYTE! There are so many "pixel pushers" out there now that I needed to put a spin on the pixel advertising concept. Check out

  2. Anonymous // June 28, 2006 7:10 am  

    Russian girl sells her body on internet....
    She is russian and she is trying to sell her part of the body in a shape of pixels on her web page....

    thought it is interesting....

  3. medvegonok // June 29, 2006 3:50 pm  

    I believe that Alex's site still generates some indirect value for advertisers at least by improving their visibility in search engines. It has a PageRank of 7 and many still continue to add links to it (by the way, this article has just added one link). So, getting the link from website with such a high PageRank for as low as 1$ it is clearly a reasonable investment. Good luck to all the copycats :)
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